OUR PROCESS

  • OBSERVE

    Through observation, much can be learned. often people will say one thing, but when a keen observer looks, they will find that actually a behavior is different.

  • DISCOVER

    After collecting information, People strive to infer the underlying thoughts and feelings of a user. By immersing themselves in the experiences of users and developing “deep empathy.” We are able to develop a deeper understanding that can lead to key insights.

  • DEFINE

    Many design challenges are complex and multi-faceted. Grappling with them can be daunting and cause same people to give up hope to solving them. By focusing on particular user types and their needs, along with the insight gathered during the “Deep Dive.” ours define an area that it is larger enough to allow for innovation, yet bounded enough to allow for success.

  • DISCOVER

    Beginning with simple pros and cons and moving to weighted ratings of various criteria, Our benefit from exposure to different methods of analyzing and making decisions will build a repertoire of techniques to use in the future.

  • DESIGN & PROTOTYPE

    The Design Thinking process embodies a “bias towards action.” By making representations of ideas, problems can be identified and resolved early in the design cycle. tangible objects or simulated experiences allow ours to obtain more informed feedback from users before committing the time and resources to a final version.

  • DELIVER

    Monitoring the motivation of a team and learning how to inspire a team are important qualities of an effective design thinker. If the various stages of the Design Thinking process are visited without an inherent enthusiasm or heightened motivation, the results are likely to be less than innovative.